Step Analysis For Cadburys In India Marketing Essay

Step Analysis For Cadburys In India Marketing Essay A method used by management that provides the analysis which is based on the four external factors that may affect the organizations performance. Social, Technological, Economic and Political are the four factors. This strategical tool helps the profitability of the company. Step Analysis Factors SocialSocial: The social factor helps a company to understand the ethical, cultural beliefs, demographics, lifestyles and education. These changes influence the growth of the company. Technological: The change in the technological factors can change the companys competitive area. Environmental, ecological ways. New strategies and products and the cost of improvising and innovation. And in the development of the product. Economic: The economic structures and its varies changes at the stock exchange and the interest, and inflation rates and nations economic rules and performances. They directly have a great impact on the company. Political: The changes in the government and pressures and opportunities and changes in the political system and leadership and their values will so affect the company. It also includes the taxes and rules and political grounds and involvement in the business. Step analysis for Cadburys in India The word chocolate has been traced back in ancient times from central America -civilizations Aztec and Maya ,Chocolate made from roasted cocoa beans was mostly enjoyed and relished all over the history as a drink . In ancient times as the expensive cocoa were gifted when a newly born arrives in a family or any religious occasions. Even the traders used to exchange it for jade, clothes etc., till recent times the chocolate has been just the plain chocolate. However Sir Hans Sloane an English doctor brought chocolate milk recipe from South America to England. According to his recipe the original Cadbury milk chocolate was prepared, later it was sold to the Cadburys. The cocoa crillo is harvested only 10% world wide, 90% of it is hybrid and from forestero trees and varieties are produced mainly in West Africa. The hottest region is the right soil to grow this plantation for cocoa. The procedure to prepare chocolate are: Harvest Fermentation Drying Cleaning Roasting Crushing and shelling Blending Grinding Cocoa butter Cocoa powder Kneading Rolling Conching In Birmingham 1824 at bull street England, John Cadbury used to do vending for coffee, tea and drinking chocolate. He started to concentrate on the chocolate drinks and beverages. He was also appointed as the Royal by the queen. He also shifted from the tea business stopped the tea shipment and started importing cocoa into UK. He tried so many different varieties. Although it was economically not an easy price to the consumer so he had a tie up with his brother and started his venture into Cadburys chocolate making business. One of the best inventions in the confectionary industry was Cadburys Dairy Milk which was a moulded chocolate and was introduced in 1905 although after so many brands with leading chocolate companies the Dairy Milk shows 95 years later a success and recognition. Step Analysis Social: The story of Cadbury dairy milk started in 1905 at Bourneville UK but the journey with chocolate lovers in India began in 1948. The UK confectioner Kraft foods and Cadburys had a deal in the business and they wanted to enter the international market. However they targeted a little tough market which I could say as India could not accept any foreign products so easily but still as C.Y.Pal non executive chairman of Cadbury India quotes India is a very happy story for Kraft and Cadbury. Kraft was initially trying hard with its products to put-up on the shelfs in a market store like tobolerone, milka, cheese, Oreo cookies etc although all were under one umbrella. Indians could not accept it so easily. More than 60 yrs has been passed Cadburys has now become the countries biggest confectioner. The barriers it had leaped and came up with different products in chocolates, drinks, gums, candies etc was appreciatiable. The Indian customer no matter how advanced or sophisticated they m ight be the traditional culture of mithai could not replace the chocolates Indians have a massive sweet tooth but its filled with mithai but not chocolate says (Ramesh Srinivas executive director of KPMG Advisory services India) even huge multinational company like Cadburys could not crack the market as the consumption of chocolate in India is 54gms per captia. Cadburys worked out with amul to make mithai and add chocolate like Indo Western style but it did not attract customers so Cadbury did intensive research and started promoting through different media and hit the slogan just for kids in 90s. Later on they shifted to the campaign for teenagers who shared the real taste of life, memorable instances which stayed in everyones life like a girl dancing in the cricket field this campaign was awarded the campaign of century in India. From here they targeted the campaign of consumption of chocolates amongst adults which was portrayed by Mr. Amitabh Bachan were different relations, spec ial moments, festive occasions, reunions were showed with happiest moments with a slogan kuch meeta ho jaya this is an excellent technique of reaching the Indian cultural barrier of mithai the promotion of Cadbury cleverly put up to equalize a chocolate and a mithai. Technological Cadburys entered the Indian market where people could recognize the brand only with a purple cover. Technically the taste of the Indians in the food or confectioners are different so the varieties that Indians crave about the purple cover should not be just the Dairy Milk so they came up with fruits and nuts, crackle, roast almond which were very famous in youth and adults to attract the kids they started with goodies and rewards with the purchase of Cadbury chocolate. The approach through media with best quality and mind lingering advertisements were done by the creative team who held up the Cadbury chocolate as luxury compared to other small confectioners in India. The punch lines used with Indians own famous game cricket the sport was also enhanced. People started liking the marketing strategy and the campaigning and it dominated 70% of the share market. The snack time in the evenings was a huge market in India they came up with Cadburys bytes. Cadbury has maintained high quality and value for money it also made Cadbury dairy milk as a dessert with slogan something sweet after meal and for kids the wowie chocolate with Disney characters embossed in it. The 2in 1 dairy milk a combination of white chocolate and milk chocolate. Economic The Cadburys and Krafts acquisition was priced but they individually grew on their strength in most of the countries. Krafts is the key market globally when they ventured together but in India they started leaning on Cadburys more, so it was ahead in confectionary business. The nestle was very far distant as number 2 when compared Cadbury .According to the marketing research firm-AC.Nelson Cadbury brand with milk addictive bourn vita has earned 70% of Indias market and earned us$425 million and 30% of sugar boiled confectionary category with us$1 billion i.e., 30%of it. The network of business selling its product across India is 1.2 billion shops as India is still agrarian society although the number of super markets or hyper markets are more the food is still bought at neighborhood stores called kirana shops. No matter Cadbury tried launching its first apple drink, dollops ice-cream, and the Indian customer recognizes the purple color as Cadburys brand. Cadbury had to change purchas ing price in India when globally it was around 10% with inclusion of interest, and taxes etc., and 27% margin was paid by krafts. The low prices with which Cadbury had the foothold in India and also business technique of the retailers in India to do business on daily working capital and fast moving products only and this increased the marketing strategy by segregating their products into different lines like gums, chocolates, mints, drinks, etc., Even if foreign markets would like to put up their confectionaries the pricing would be a big criteria and loss. The localization strategy has been adopted though slower but the products are made to the Indian customers taste. Most of the retailers do not have refridgirators, so they came up with mini packs which with-stand the heat of India with retaining the chocolate inside without any outer influence in dairy milk products. The costing of the packaging was 50 cents earlier it is costing 4 cents now. This strategy has helped the retailer s and the consumer and they were happy as Cadbury has been maintaining, quality, price and adapting Indian consumers taste. This has been amendable and kept the pace of making Indian customer to think that the value for money has been maintained and satisfied according to the Indian culture and taste. Political The worlds biggest confectionary across the globe had stepped into India with mouth watering brand the Cadbury chocolate. Although it took 60 years to register in the Indian market it employed 50,000across the globe says in 60 countries. They had a slogan in India creating brands people love. It also worked with Indian government in development of cocoa cultivation; it did also conduct research in kerala the agricultural university and educated the farmers. And right now its operating four categories in India like chocolate confectionaries, milk food drinks, gums and candies. Salmonella scare was biggest threat to the Cadbury Schweppes seven products globally. Salmonella is bacteria which was caused by a leaking pipe it might have occurred while the mixture of chocolate crumb was taking place at marl brook chocolate plant which is made into milk chocolate. This was not stated to the food standard agency as it had to get the stock back of one million chocolate bars and this contamination of bacteria costed them threat to health and they were charged 30 million pounds. They were with cases of 6 charges against them for breaching health and safety legislation but they took the step and retained the entire stock. The commitment to environment was the water conservation with unique new techniques at Bangalore factory; it started using solar energy to reduce the carbon di oxide and also driving towards the global warming. There was a major issue of child labour in south Africa with cocoa cultivation as its the 90%of worlds biggest producers and they fought for it. They also created and supported needs for underprivileged children. They started spreading smiles on the innocent faces not only with mouth lingering Cadbury chocolate but also good quality for any person in need. Methodology The gold standard is the consideration which is defined for chocolate in India for Cadburys. The brand which was a deal stuck with kraft foods did lot of international business however, when they stepped into India, Kraft had to depend on Cadburys in the market. Where a culturally different customer did not accept krafts brands, after a slow persuasion the purple covered product that is Cadburys has taken over 70% of confectionary market in the long journey of 60 years. The excellent marketing strategies which they used to register and connecting to Indian values through slogans which touched Indian customers heart and brought smile on their face from a kid to adults. The strategy was proven brand loyaltys best example with customer centric business. Although it did not realize to go with customers taste previously they faced lot of setbacks. Conclusion The taste of life a slogan which connected the people for a a long decade itself shows how the product has emerged as no.1 most trusted in Mumbai in India. It also is considered as marketing leader who changed the taste of India. Cadbury did not step back with the nutritional elements in its product line. The candies and gumbs have been strategically registered in a Childs mind also giving the difference the salty bytes and sweet bytes. Cadburys bytes like snacks to Cadbury chocolate varieties. The quality. The value, the purpose which drove lot of consumers to a brand with such immense loyalty and they have trusted the beautiful product which I can say that every generation has relished. And Cadburys had fought back with all the myths and giving facts of benefits from chocolate or rather creating world wide study of CHOCOLOGY.

Eaton :: essays research papers

The Eaton Corporation is a corporation committed to implementing and advancing the technology they use throughout the companies four-business segments Automotive, Fluid Power, Electrical, and Truck. However Eaton isn’t solely committed to the advancement and implementation of technology in the products they design and create, Eaton also works to implement technology in their everyday business practices such as Production, Sales and Marketing, and Human Resources. Production is a large part of the Eaton Corporation, â€Å"Eaton is a global leader in fluid power systems and services for industrial, mobile and aircraft equipment; electrical systems and components for power quality, distribution and control; automotive engine air management systems, power train solutions and specialty controls for performance, fuel economy and safety; and intelligent truck drive train systems for safety and fuel economy.† With Eaton’s broad range of products efficiency in the production process is extremely important to Eaton. To maximize efficiency in the production process Eaton uses the Eaton Lean Six System this system helps allow Eaton increase the performance of the company by eliminating waste, simplifying processes, reduce cycle times, and more effectively deploy resources to it’s business segments all of which work to help Eaton increase their profits. Another system Eaton uses is known as PROLaunch, this system allows Eaton to speed of the production process of its products. PROLaunch guides Eaton’s production of new products from concept to completion using a, â€Å"set of integrated processes† to help speed up the development process of Eaton’s new products. Eaton also uses technology in their approach to Sales and Marketing. Eaton has to approach Sales on an incredibly large scale, with Eaton’s sales in 2004 topping $9.8 Billion and the company selling their products to customers in over 125 countries Eaton has developed a very successful Sales strategy. By using technology such as the Internet Eaton’s vast line of products are constantly available to any potential buyers. Using the companies website www.Eaton.com the Eaton Co. allows it’s potential customers to view and access information about all of Eaton’s products and also allows those customers to make inquiries to the division of Eaton that produces those products. Eaton also uses it’s website to allow customers the opportunity of E-Business transactions giving it’s customers nearly instantaneous access to purchase products from Eaton rather than having buy the product from an Eaton supplier. Eaton also uses it’s website to help in the Marketing of their products and services.

Inherent Evil in Lord of the Flies :: Lord Flies Essays

Inherent Evil in Lord of the Flies Lord of the Flies provides one with a clear understanding of Golding's view of human nature. Whether this view is right or wrong is a point to be debated. This image Golding paints for the reader, that of humans being inherently bad, is a perspective not all people share. Lord of the Flies is but an abstract tool of Golding's to construct the idea of the inherent evil of human nature in the minds of his readers. To construct this idea of the inherent evil, Golding employs the symbolism of Simon, Ralph, the hunt and the island. Golding drives the point that the instinctual evil within man is inescapable. At one point in the book, when the Lord of the Flies is representing all evil, this theory is stated as, "The Lord of the Flies was expanding like a balloon" (Golding 130). Along with this idea is the religious symbolism that is used for ineffectively confronting the evil. At a point in the book, Golding has Simon, symbolic of Jesus Christ, confront the Lord of the Flies. This is a pig's head on a stick that is imagined to talk and represent the evil in all humans. Simon tries to act and spread the knowledge of this evil to others but is killed. This is a direct reference to the death of Christ, alluding to the Holy Bible. At many points throughout Lord of the Flies, Golding writes for the characters to become gradually more and more evil. This attribute even reaches the symbols of goodness and order, such as Ralph. Once, when Ralph and Piggy go to the feast on Jack's beach, they begin to meld with the others and their evil ways. "Piggy and Ralph, under the threat of the sky, found themselves eager to take a place in this demented but partly secure society" (Golding 138). This really only proves their common longing for a place with others, not any depth of evilness. Golding also has all of the characters eventually participate in the hunts, his representation of an evil ritual that humans perform. By having all of the characters practice this, he illustrates his belief that everyone is susceptible to turning evil. This is not necessarily true. Humans develop their own dedications to their own beliefs, morals, and ethics.

love is worth the inevitable pain Essay -- essays research papers

Love is Worth the Inevitable Pain   Ã‚  Ã‚  Ã‚  Ã‚  Eternal Sunshine of the Spotless Mind is not the typical Hollywood love film. A Hollywood love film is a film where a couple gets together in the end and lives happily ever after, but this is a love story that shows the reality of love and the consequences that come with it. Love is not one hundred percent bliss, it also comes with pain. To get rid of this pain after a break up or death a company, Lacuna, has invented a way to erase people from their memory. The two main characters in the movie fall in love and then they both decide to erase each other from their memories. Clementine, Kate Winslet, erases Joel, Jim Carrey, because she becomes bored with their relationship. Joel goes to the Barnes and Nobles where she works to see her and she has absolutely no idea who he even is. Joel probably would not have erased Clementine, but he found a card that told him he was erased from her memory and he did not think that he could go on with the memory of her. This film is completely different from a Hollywood version, at the end of this movie it leaves room for interpretation for the viewer to think for themselves whether Clementine and Joel will end up happily ever after, there are no clear answers. The scene begins with Joel and Clementine lying naked on a rug in the middle of the floor covered only by a repugnant quilt. The quilt has a tranquilizing effect however because of its warm colors, which is perfect for this scene. The colors of the quilt subconsciously give the feeling that everything is comfortable. As they are lying on the floor Clementine asks Joel if she is ugly. As soon as she asks the question the shot changes and it shows Joel instantly respond with an â€Å"uh huh,† in a manner saying no. The camera then goes to Clementine, but once she starts to speak, it instantly shows Joel again. Clementine tells Joel about how she remembers when she was little a little girl and she thought she was ugly, as the camera is still on a close up of Joel. Usually while someone is talking the camera would be on them, but in this scene the camera is on a close up of Joel while Clementine is talking to show his expressions and to see the sincerity of his emotions and the lo ve he has for Clementine. The next shot is a picture of Clementine when she was little. The picture of her is a somewhat average litt... ...something. I believe that this line is repeated to show a new beginning for their relationship, because this is a disclaimer that Clementine uses both times she meets Joel to warm him of the way that she is. Joel responds with â€Å"I can’t see anything that I don’t like about you.† Clementine says â€Å"But you will. You will think of things and I’ll get bored with you and feel trapped because that is what happened with me.† Joel says â€Å"OK† as if he is relieved, which Clementine promptly answers with â€Å"OK.† They both decide that they want to try and start over with their relationship even though they know that it probably will not work out because it has already failed once, but there is a possibility for it to succeed. They now understand that the risk they take to have a relationship and fail, is far greater than to not have even attempted to have one at all. The movie ends with the song â€Å"Change of Heart† playing while Clementine and Joel are walking in the snow towards their new beginning. The director is implying that they had a change of heart and that things in the end did work out for them to live together happily ever after, but not with out loves temporary and necessary glitches.

Problems Mao faced with GLF and GPR :: Chinese China History

Problems Mao faced with GLF and GPR Qtn: What the problems did Mao face in trying to implement his policies in China? [12m] The policies meant in the question are the economic policy, Great leap Forward and the social policy, Great Proletariat Cultural Revolution. Mao undertook these policies in 1958 to 1960 and 1966 to 1976 respectively. Mao faced problems in both policies he undertook. However both policies shared two similar problems - uncareful planning and political problem. In implementing both policies, Mao realised that he now had to face the problem of his uncareful planning that resulted in further unexpected problems. In the Great Leap Forward, for example, his uncareful planning cause the cash crops in the field to rot while farmers were sent to work on the construction of infrastructure facilities. In the proletariat revolution, such a problem gave rise to unintended extremism of the Red Guards and violence in the society. The emphasis for highest regard for the proletariats and a cult of personality of Mao that developed soon caused Red Guards, who were Mao loyals, to commit acts of violence and social disarray. In this revolution, the theme was "Reds are better than experts". The Red Guards soon went around destroying anything associated with tradition or foreign, criticised teachers, intellects and politicians. Another shared problem is the problem of political enemies he faced. This was the biggest problem he faced because these were people who introduced policies that continually reversed his reforms. In this way, Mao's reforms faced huge obstacles for it to succeed the way Mao wanted it to be. This is because, at the same time there were policies that aimed to reverse these reforms. These political enemies were the Rightists who included Deng Xiaoping and Liu Shaoqi. Further problems for the implementation of Great Leap Forward can be classified as unintended and intended. An unintended problem was the natural disaster, a famine, which loomed China in 9159 to 1961. This disrupted Mao's reforms because people were starving and the Great leap Forward was not succeeding was not succeeding. An intended problem was the stop of aid from the Soviet Union in its provision of finance and industrial material, namely steel, to China. It was not that Mao literally intended for such a problem to arise. Rather, it was a problem that could have prevented if Mao maintained important diplomatic ties with communism ally, Soviet Union.

Business Model and Strategic Plan Essay

Advance Idea Mechanics is the new military weapon division of The Renco Group Inc. It is a promising addition that is designed to take its parent company to brand new heights in prestige and financial stability. In previous drafts, we outlined what Advance Idea Mechanics could do for its shareholders, now it is time to analyze how it compares to the vision and the strategic goals of The Renco Group Inc. Balanced Scorecard and Communication Plan The balanced scorecard is a strategic planning and management system that is used significantly in business and industry, government, and nonprofit organizations worldwide to line up business activities to the vision and strategy of the organization, improve internal and external communications, and observe organization performance against strategic goals. It is â€Å"A set of four measures directly linked to a company’s growth† (Pearce & Robinson, 2009, p. 202). Here is a picture of how Advance Idea Mechanics matches up with The Renco Group Inc. vision and strategy. Financial Perspective – Shareholder’s Value The Balanced Scorecard or â€Å"dashboard† is a tool that gives managers and executives a â€Å"balanced† view of what the company is doing on the business side and how they are performing within the scope to the vision and strategy of the organization. The main responsibility of the company is to increase net revenue and achieve financial constancy while providing the best product and service at a reasonable price, on condition that customer satisfaction is met. To appraise the financial constancy of an organization, it is essential to compute the operating cost, growth income and return on interest and capital, and earnings per share. By utilizing efficient  processes we will be able to reduce expenses by lowering costs, improving on-stream time, and growing revenues. Advance Idea Mechanics new â€Å"state of the art† platform and processes will surely please The Remco Group Inc. as well as their shareholders of their financial viability. Customer Value Perspective If a business customer is satisfied, then a business knows that it is successful. Delivering uniformity in the price and superiority in your product helps to give the company an edge, over the competition, in the market, separating the company’s product by brand name or a particular image. This is how each company attracts the consumers, and builds hopefully, a long-term business relationship with the customer. Advance Idea Mechanics is doing that with the government by giving them the most advance products on the military stage. They not only sell a unique product, but they also provide a service, that no matter what their device encounters, Advance Idea Mechanics will provide a solution. Since our products will be in war torn areas it is important to know that safety of the people who use our product will be one of our main objectives. Advance Idea Mechanics wants to make sure that our clients leave their vehicles the same way they got in their vehicles. Advance Idea Mechanics will do on-going surveys to see what we can do to improve on the safety, care, comfort, and reliability of all the products we make. There will be a team operating twenty four hours a day to address any concerns that our clients might have. At Advance Idea Mechanics customer satisfaction is number one. Internal Business Process When it comes to customer satisfaction strategic planning is a must. It is used to raise customers and to present new products and to improving business capabilities. It is critical that we describe what our strategy is and use this to increase market share. By understanding our position, the company will be able to have the power it needs to evaluate its performance and line up with the vision and mission statement of the corporation. There will be internal audits of the goals and performance of the company, conducted daily, to monitor the balance scorecard to make any adjustments needed to have a flawless process, always keeping the concern of  the client at important. The Renco Group Inc. and its subsidiary, Advance Idea Mechanics, understand that the United States is a larger and powerful client and the earning potentials from this alliance can be huge. This is why it is important that we look at every metric to ensure that we are doing everything we can to satisfy the governme nt and stay loyal to our mission and vision. Learning and Growth Perspective The final piece of the Balance Scorecard is the learning and growth process. It is here that the vision aligns flawlessly with the company’s so that it can gain an aggressive upper hand and position in the marketplace. It focuses on the expansion and success of the business, and it focuses on the interior and exterior public, their thoughts and actions. The Renco Group Inc. and Advance Idea Mechanics use the Balance Scorecard as a tool to help the company to maintain its standing and also promote technological improvements. Advance Idea Mechanics will be a division that lives in the world of technological development and without it; it will be just another company. This is why one of the main changes that this perspective brings is an emphasis on employee training, to make ready for action employees, which will constantly improve their knowledge base and make them an effective part of our new vision. The second word in Advance Idea Mechanics is â€Å"idea† and we hope we can pull some of our inspiration from the people who work within the company. With a new division, fresh ideas, and a plan for internal employee training, The Remco Group Inc and Advance Idea Mechanics see no reason why we will not have great employee retention and a spirited workforce. Conclusion Advance Idea Mechanics is a new dream, but it is predicated on an idea that got its start from The Remco Group Inc. founding business. By using the Balance Scorecard and using the Communication Plan we know that we can implement strategic plan that will adhere to the principles outlined by the company’s vision and mission statements. It will take all four perspectives: Financial, Customer Perspective, Internal Business Process and Learning and Growth to move the company to the next level, but with monitoring and adjustments, shareholders will reap the benefits when the day is done. References Pearce II, J. A., & Robinson, R. B. (2009). Strategic Management: Formulation, Implementation and Control (11th ed.). New York, NY: McGraw-Hill. The Renco Group Inc.. (2014). Retrieved from http://rencogroup.net/index.php

Individual Change Initiative- Dell Computers Essay

Dell incorporation was established in 1984 and is headquartered in Rock, Texas. A multinational technology corporation develops, manufactures, develops, sells and supports personal computers as well as those products that are related to computers. For many years since its establishment, Dell has been the largest seller of servers and personal computers. In 2008, it was the listed as the second largest seller of computers behind an upcoming company, the HP. It uses the direct business model where it develops, designs, manufactures, markets, sells and supports IT systems and services designed to fulfill the specific requirements of its customers (CNN, 2009). The company has an objective of entering the market fast with relevant and new technology that can assist in meeting the needs of its clients, providing services and reducing the inventory and capital investment costs. The strengths of the direct model enable Dell to perform strongly and deliver profitability in its business. Some of the products that are offered by the company include desk computer systems, software, peripherals, mobility products, network products, servers and storage products (CNN, 2009). Competitiveness and Rivalry Dell was the 2005 number one supplier of personal computers both in the United States and globally. This leadership in market is attributed to its focus on selling the services and products directly to the customers (CNN 2009). The prices of personal computers have fallen and Dell has faced stiff competition from other companies such as Hewlett-Packard, Apple, Sun Microsystems, Lenovo, Gateway, Sony, Toshiba, Acer and Asus. This has prompted the company to do all it can to undercut competition and to offer to its customers more attractive choice of PCs as well as other products (Bergstein 2006). It is clear that in the current economic world, businesses that deal with similar products are engaged in competition and rivalry as they try to outdo each other and make as much sales and thus profits. This calls for the businesses to restructure their internal operations so that they can forge ahead of their competitors (Hitt, 2007). This is taking place in the business environment that Dell Inc. operates as it faces stiff competition from its rivals in the computer hardware manufacturing industry (Hitt, 2007). Such kind of competition would call for the management of Dell to come up with a process of managing change that is continuous in order to have a business advantage over its rivals continuously. There are three strategies that can be used by any business organization to formulate strategies: focus, cost minimization and differences (Hitt, 2007). Vision: Being the Leading Seller of PCs and related products However since these strategies can be easily copied by the rival companies, a clear vision should be established that will guide the company in its operations. Dell should therefore come up with the vision of being the world’s largest seller of personal computers and computer related products. This vision should not only be presented in writing but should be the basis of any plan or operation that is undertaken in the company (Kotelnikov, 2009). The management and the employees must be made to understand that Dell Inc. is facing stiff competition from other companies and thus should perform every task with the aim of making the company have an advantageous edge over the other similar companies. Change may not take place unless the majority of the employees are ready to make sacrifices (short term) and they should be made to understand the benefits of that change (Kotter, 1996). Major challenges to the vision must first be identified as this would enable the company to study and eradicate them if the vision is to been achieved. One major setback has been the fact that in most cases, products by Dell are only accessible by phone or through the internet. Though this may go well with the company especially in cost cutting, it may be an obstacle for larger sales. This is because the world is in the generation of instant things and â€Å"fast foods† and thus customers may be hindered from engaging in businesses where they have to wait for a longer period before they can obtain the products that they require. Mossberg (2008) gives an example of a combination of ink-jet printer/scanner/copier called DellA940 that is very superior when compared to H-P’s 2110 in speed, services and costs, but the setback with its purchase is that the ink cartilages that it uses can only be obtained by phone or internet. Making the Dell Inc the largest seller of personal computers would also require the Dell Company to set up goals and strategies in line with the vision of making the company the leading seller of computers as well as related products. One of such goals would be to make its products the most efficient and admirable by all the customers keeping in mind the ever-changing technology and innovations. Some of the products that Dell manufactures include laptops that are in different types, such as Vostro, Latitude, Dell Precision, Specialty laptops, inspiron and studio (Del Inc. 2009). Other products include the desktops, workstations, servers, storage and networking devices, printers, monitors and projectors. However, companies such as HP also manufacture and sell personal computers, printers and servers and this has become a major business threat to Dell. For example in 2006 Dell was using the Intel chips as compared to HP’s use of AMD chips (regarded as more superior) which was seen as a disadvantage (Cantrell, 2006). Also the company can become a leading company in computer hardware manufacturing business by focusing on achieving different mix of products which may include those that are none related with personal computer such as the storage products, servers and services. This would make it not to rely so much on personal computer business, which accounts for sixty-six percent of the company’s sales. Experts believe that HP has an advantage over Dell especially with large corporate customers because it has a diversified mix of businesses (Cantrell, 2006). The other strategy that should be considered by Dell Inc should be to improve the customers’ relations. Customer relation is important because it has been proven that keeping the already existing customers is easier than getting the new ones and because those customers that are satisfied will do the advertising for the company’s products. All the Dell employees should be trained on how to improve customer relations by ways such as appreciating the customers orally, in writing or through the websites. Any complains that is raised by any of the customers should be solved immediately and in a friendly way. This can be done by replacing or repairing any product that is reported to have been faulty or even by refunding them their money or adding them a gift (Alibaba, 2009). The customers should also be given clear guidelines on how to make orders easily for any products with full information on how to do it. When customers have made any purchase, a questionnaire should be sent to them to show that the company is concerned about their satisfaction. Finally, the customers should be given as many options for contact as possible and when they send any enquiry or order it should be attended to immediately (Alibaba, 2009). For the employees of Del Incorporation to feel part of the vision, they should not only be made a part of it verbally, but should also be motivated so that they can work very hard towards it. This should be done during the signing of the contract where the employees should be given the opportunity to choose the kind of the training contract that they want to sign. â€Å"Fully self directed† contract should be encouraged as the worker will fill in the topic of training, the process of training and the mode of assessment. The document will then be ratified by the supervisor or by the HR manager. This would be very important, as employee’s resistance has been a major obstacle to the fulfillment of any company’s vision (Hitt, 2007). The workers can be motivated in different ways such as being offered morale boosters such as being offered a free ice cream at the end of every week, picnic or a movie. This makes employees to feel part of the company thus will do everything to support the vision of making Dell the leading seller of PCs and related products. Their views though may not be implemented should also be received by the management. Any time they perform a task in line with the company vision, they should be rewarded, for example with a day off or with a cash prize, a day off or a certificate of appreciation (Microsoft, 2009) For this vision to come true, every part of Dell workforce should be involved. The management of the company should be responsible in articulating the vision to the workers and motivating them. They should direct the employees in line with the strategies that they have come up with as well as supervise them in implementing them. The human resource manager is also very instrumental in ensuring that there is a communications structure encouraging the employers to work towards the vision. All employees raging from the support staff, engineers, marketers, public relations officers, web designers, managers and even accountants should be involved in the vision designing as well as its achievement. The marketers and the public relations officers will play very important roles as they are the ones who will be in direct contact with the customers and will portray the picture of the company either positively or negatively. The engineers and the researchers will be very useful as they will be involved in the process of manufacturing personal computers and other computer related products that would compete with similar products of the other rival companies. If the all stakeholders in the company join their hands and work towards the vision, then Dell Inc. will become the leader in selling PCs and related products in the entire globe. References Alibaba. 43 Phenomenal ways to improve your customer relations. Retrieved March 24,   Ã‚  Ã‚  Ã‚   2009, from http://resources.alibaba.com/topic/51248/43_Phenomenal_Ways_to_Improve_Your_Customer_Relations.htm   Bergstein, B. (July, 19 2006). PC market called â€Å"healthy† despite weak demand in Europe.   Ã‚  Ã‚  Ã‚   Retrieved 24 March 2009, from http://www.boston.com/news/local/massachusetts/articles/2006/07/19/pc_market_called_healthy_despite_weak_demand_in_europe/ Cantrell, A. (Feb. 10 2006). All’s not well with Dell. CNN. Retrieved March 24, 2009,   Ã‚  Ã‚   from http://money.cnn.com/2006/02/10/markets/spotlight/spotlight_dell/index.htm CNN. (2009). Dell inc- company information. Retrieved March 24, 2009, from   Ã‚  Ã‚  Ã‚   http://money.cnn.com/quote/snapshot/snapshot.html?symb=DELL Hitt, M.A.et al (2007).   Strategic management concepts. Wiley. Retrieved March 24, 2009,      Ã‚  Ã‚  from   mclennan.mbs.edu/classroom/bibliographies/Strategic_management_of